Google Pixel Tag goes on sale finally

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Google‘s first official item tracker, the Pixel Tag, is now available starting November 11. The slim tag works with the Find Hub network to help you locate keys, wallets, and luggage from an Android phone. A single Pixel Tag is priced at $29.99 from the Google Store, while a four-pack is $99.99.

Google Pixel Tag specifications and features

The Pixel Tag measures 28 x 46.1 x 5.4 mm and weighs 11.8 grams with the battery, or 8.8 grams without it. Google built it from polycarbonate and metal in a single Fog color, slim enough to slip into a wallet. It is rated IP67, so it can handle dust and up to 1 meter of water for 30 minutes.

Setup uses Fast Pair on phones running Android 9 or later. Find Hub can show the tag on a map and, when it is far away, use a crowdsourced network of more than 1 billion Android devices, with end-to-end encrypted location data. Nearby, Ultra Wideband can show visual direction and distance, while Bluetooth Channel Sounding offers distance guidance on compatible phones running Android 16 and Bluetooth 6.0 or later.

You can play a sound from the built-in speaker, and a button on the tag can ring your phone even if it is on silent. The user-replaceable CR2032 battery is rated for over a year, and you can share a tag with up to 10 people. Left Behind alerts are optional, and you can also ring the tag from a Pixel Watch or ask Gemini through Pixel Buds.

Google Pixel Tag price and availability

A single Pixel Tag is $29.99 and a four-pack is $99.99, starting November 11 from the US Google Store. It was first unveiled in August alongside the Pixel 11 series, and now gives Android users a first-party alternative to the AirTag and Galaxy SmartTag2. It comes in Fog, with a one-year warranty in the US, and joins other Bluetooth trackers such as the Moto Tag 2.

Would you buy a Pixel Tag at $29.99, or would you stick with another Find Hub tracker? Let us know in the comments below.