91mobiles has released an elaborate survey report that captures how the Indian smartphone market is changing as regards customers’ preference and other factors. The report is titled 91mobiles Smartphone Buyer Insights Survey 2020 and one of the interesting aspect you’ll find inside is on brand loyalty.
The survey is said to represent data collected from over 15,000 respondents and OnePlus is shown to have the most loyal brand followers. 67 per cent of its current users say they’ll stick to the same brand when they upgrade next. Despite the obvious shift from its “cheap flagship” posture with the OnePlus 8 series, the brand still remains popular. OnePlus has built a solid reputation over the years thus attracting a loyal fanbase. The regularly updated OxygenOS is yet another thing that has made a number of fans say loyal to the brand. 
OnePlus is followed by Apple with 62% loyal fan base India. Of course, if this survey is replicated in the US, Apple will sweep all categories but in India, it has an impressive number of loyal followers. 62% of Apple fans say they will upgrade to another iPhone next.
Samsung is in third place with 59% of its users in India indcating that they want a new phone from the same brand. At the fourth spot is Realme with 56% of uses electing to stick with their Realme phones. Xiaomi completes the top five 51% of respondents who use the Mi brand, excluding Poco indicating their willingness to upgrade to a new Xiaomi phone.
You can read the full survey report from the source link below.
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