Chinese EV maker NIO‘s premium all-electric sedan the NIO ET7 has emerged as one of the recipients of the 2021 Red Dot Product Design Award. The Red Dot honor is coming for the ET7 barely six months after the unveiling of the electric vehicle.
The NIO ET7 was launched with much pomp and fanfare in January 2021 and features loads of innovative safety, entertainment, and comfort functionalities, as well as many smart features. The Red Dot Award is the fourth garnered by NIO since 2020 when it nicked the first award for its innovative digital assistant NOMI. The other awards were for its charging infrastructure (Power home and Power Swap).
In a press release, NIO’s Vice-President of Design, Kris Tomasson said that the Red Dot accolade is a recognition of the innovation and strong design philosophy that embodies the NIO brand. According to Tomasson, the NIO ET7 is a perfect reflection of the company’s design philosophy: Driven by Design. The sleek exterior of the ET7, interior ambiance, digital cockpit, autonomous driving, and value-added features combine to make the car an all-round premium sedan. The ET7 also boasts a range of over 1,000 km on a full charge.
NOI began operations in 2014 with a mission to produce high-performance smart electric vehicles. It had consistently grown it’s repertoire of sedans and SUVs over the years. The brand’s design philosophy is driven by diverse R&D teams as well as manufacturing plants spread across China, the United States, Germany, and the United Kingdom. The award, coupled with a massive surge in sales of its electric vehicles shows that NIO has established its niche as a trailblazer in fast autonomous electric vehicles. The brand is also looking to expand its market base.
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