Apple‘s recent iPad Pro ad featuring close-up shots of creative tools being crushed drew criticism for its heavy-handed metaphor. Samsung didn’t miss the opportunity to capitalize on the controversy with a mocking ad of its own. 

Now, Xiaomi is jumping into the fray, but for a different motive. The company made a similar ad to tease an upcoming phone launch in India.

On Tuesday, Xiaomi released a video on X (formerly Twitter) that closely resembles Apple’s ad in its setup. However, instead of objects being crushed, the crushing surface grinds to a halt midway and the video concludes with the text “Cinematic Vision,” with the “Ci” and “Vi” highlighted in red. 

Those letters form the word “Civi” which is Xiaomi’s youth-oriented smartphone line. Xiaomi’s Civi phones have so far been exclusive to China, with the latest model being the Xiaomi Civi 4 Pro.

Though not officially confirmed, rumors suggest the Xiaomi 14 Civi will be the first Civi phone from the brand in India and it’s allegedly a rebrand of the Civi 4 Pro. If true, we can expect the phone to feature a  6.55-inch 1.5K (2750 x 1236 pixels) AMOLED display with a 120Hz refresh rate. 

Powering the device will be Snapdragon 8s Gen 3 chip with support for LPDRR5X RAM and UFS 4.0 storage. As for the cameras, the rear will have a 50MP main, a 50MP telephoto, and a 12MP ultrawide lens while there will be a 32MP sensor on the front for selfies. 

The device could come with a 4700mAh battery with support for 67W charging and will run on Android 14-based HyperOS out of the box.

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