Xiaomi India has just announced the new Mi Store on Wheels. It is a mobile retail platform that aims to bring store like experience to customers’ doorsteps. The service was announced earlier today (21st September 2020) and aims at bringing availability in the “far corners of our nation.”

According to Muralikrishnan B, COO, Mi India, the Mi Store on Wheels is aimed to bring the Mi Store showroom experience in areas that have limited access. The senior official also stated that the service “will be a disruptor in changing the dynamics of the retail business in our rural markets,” and that it follows “all the necessary
hygiene and safety practices, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit.”

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The Mi Store on Wheels will have all the newly launched Redmi smartphones as well, including, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Apart from just smartphones, these mobile stores will also sell other Xiaomi products like Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV
Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers.

This move from the company arrives to innovate on its existing retail network. The Mi Store on Wheels is also a method of boosting sales in areas that are less accessible by its retail stores or e-commerce portals during the ongoing Coronavirus pandemic. The new channel of distribution is also a part of the company’s Mi Commerce initiative, which intends to “blur the lines between online and offline boundaries.”

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During the lockdowns, Xiaomi India launched a service called Mi Commerce. This enables customers to order products online from nearby authorized Xiaomi stores. Now, the company has confirmed that it will continue this venture even post COVID-19 pandemic.

Anuj Sharma, the Marketing Head of Xiaomi India was recently interviewed by Mashable India. In which he mentioned the benefits of Mi Commerce to both customers and retail partners.

According to him, this service allows fewer people to queue up outside retails stores as only limited customers are allowed inside to maintain social distancing. Also, this helps those people who need to get a phone or power bank immediately but could not visit a store due to kids or senior citizens at home.

Further, customers also get to experience the benefits of both worlds. On ordering the product online through Mi Commerce (local.mi.com), it gets delivered within a few hours following safety norms. On delivery, customers can either pay via UPI, credit/debit card or cash.

The service was launched out of necessity to keep the company’s business running during lockdowns. But due to its benefits for partner retailers and customers, Xiaomi will continue to operate Mi Commerce even after lockdowns in India.

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Xiaomi has launched the new Mi Commerce in India. The offline to online platform arrives in India to help retailers advertise from their homes during the time of the Coronavirus pandemic. The Chinese tech giant is emphasizing on the new service being a “product discovery platform” that will help boost sales in the region.

According to official notes, Xiaomi will employ exclusives stores (that are found online only through the company’s platform) that will be able to showcase the availability of their products. Furthermore, the company has also planned on working on providing capital loans for all of its offline retail store partners. Notably, essential and crucial personnel like the frontline and the police will receive a service discount as well.

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The Mi Commerce platform has been launched in Kerala, in South India and arrives after the government announces the relaxation of lockdowns in various areas. The service will soon arrive in other government dictated Green and Orange zones. As of right now, upwards of 15 percent of retail partners are already operational in the country. The company expects this number to grow to over 60 percent and include more than 10,000 exclusive retail partners soon also become operational.

According to Xiaomi India’s Managing Director, Manu Jain, “During this time, a lot of customers might have concerns to go out of their home and walk into a physical store. We understand this and want to support all our 10,000 retail partners, especially all the exclusive retail partners such as Mi Home, Mi Stores, and Mi Studios. For them, we are building this O2O solution.” The exact viability and implications of this platform remain to be seen, but we are hopeful that it helps resuscitate the declining economy in the Southeast Asian nation.

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(Via)

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