A new survey undertaken by 91Mobiles has just revealed a few interesting points regarding the future of the Indian smartphone market. According to the Buyer Insights Survey 2020, Samsung is expected to see more growth in the coming months, which will likely affect its rival brands like Xiaomi.
In the survey, it was found that the South Korean tech giant will overtake Xiaomi as the smartphone brands customers are likely to choose for their next handset upgrade in the next 1 or 2 years. In other words, Samsung might be the more popular choice for a new smartphone a person would want to move over to. Looking at the statistics provided, the graph shows the percentage of people that would like to buy either Samsung or Xiaomi as their next device in both 2019 and 2020.
Samsung saw an increase from 17 percent in 2019 to 24 percent in 2020, while Xiaomi saw a decrease from 24 percent in 2019 to 20 percent in 2020. Thus, the trend is indicative of a complete switch in positions in the market. Similarly, the survey also included the criteria of brand loyalty or sticking by your favorite brand with your next upgrade. Here again, Xiaomi saw a decrease, down from 56 percent in 2019 to 51 percent in 2020. On the other hand, Samsung saw a rise from 53 percent in 2019 to 59 percent in 2020.
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The survey also talked about the overall preference of the customer, which has Samsung see a rise of 6.6 percent from 2019 over 2020, while Xiaomi saw a decline of 4.4 percent during the same period. Notably, Realme has seen impressive growth of 10.4 percent in this time with various factors weighing in. Analyzing the graph, Xiaomi’s slow adoption of features like punch hole display and higher fast charging rates in their mid range offerings might have been the reason for the decline.
Brands like Realme have become a notable figure in the Indian smartphone market, thanks to its lucrative pricing and up to date specs and features. Despite these figures being highly detailed, one must keep in mind other important aspects as well. Firstly, the survey is done not to include the entire market, so they might not be completely accurate. And secondly, the smartphone market is highly volatile and dynamic, with changes in position and popularity seemingly shifting in mere days. So while the data depicts a certain image now, the same might not hold true in the months that follow. Although, the trend that shows an increase in competition in the market will only benefit the consumer at the end of the day.
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