Counterpoint Research recently released a report on the performance of global premium smartphone segment (wholesale price >US$ 400) in Q1 2020. According to it, the market for high-end handsets declined 13% YoY as part of the overall market slowdown due to the pandemic. However, this segment remained strong at 22% like the previous year. Also, it accounted for 57% of total global smartphone revenue in the last quarter.
As usual, Apple led the global premium smartphone segment with a 57% market share. It was followed by Samsung and Huawei at 19% and 12% respectively. These three companies themselves occupied 88% of the high-end segment in Q1 2020.
An interesting thing to notice is the rise of Oppo and Xiaomi in this segment, which captured 4th and 5th positions respectively. The former grew 67% YoY with the help of Reno 3 series, whereas the latter showed an increase of 10% on account of Mi 10 and Mi Note 10 series.
Talking about regions, Apple and Samsung captured the top 2 positions in all the countries except China where Huawei contributed to 90% of the overall premium segment. Also, OnePlus slid into the top 5 spots in all regions except China and Latin America.
As for models, the top 4 were by Apple with iPhone 11 accounting for 30% followed by iPhone 11 Pro Max (9%), iPhone 11 Pro (7%), and iPhone XR (6%). Surprisingly, the 5th position was occupied by Huawei Mate 30 Pro 5G.
The price range between $600 to $799 grew 47% YoY capturing 42% of the total premium smartphone segment, thanks to iPhone 11. On the other hand, 5G handsets only accounted for one-fifth of the segment with Huawei leading it at 42%.
However, 5G devices in the $400 to $600 price segment did increase to 39% from 35% in Q4 2019. Lastly, China led the premium 5G handset segment with 63%.
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