Apple is an independent company that designs almost all the parts used in its devices. This gives them a distinct advantage over their competitors. Apple does not manufacture its own parts, but instead collaborates with specialist firms such as TSMC. These manufacturers are eager to work with Apple, and in return, Apple gains control over the supply chain.

However, Apple is not as independent when it comes to displays. The company collaborate with giants such as Samsung and LG Display in this area. In an effort to gain greater control over its display supply and reduce its dependency on partners like Samsung, Apple is reportedly making substantial investments in microLED technology. Here are the details..

Apple Invests $1 Billion in MicroLED Technology to Revolutionize Displays

As you know, MicroLED is a relatively new display technology that has the potential to be better than both LCD and OLED displays. It is self-emissive, meaning it does not require a backlight, which results in deeper blacks, higher contrast ratios, and better power efficiency. MicroLED displays are also very durable and can be made in a wide range of sizes.

Aware of the situation, Apple is working on developing microLED displays for its products, and invested more than $1 billion in research and development. The company is said to be building its own microLED manufacturing facilities, which could help it to bring microLED displays to market more quickly and at a lower cost. However, Apple is facing challenges in mass-producing, but it is committed to bringing the technology to market.

It is still too early to say when Apple will launch its first microLED product, but the company is clearly committed to the technology. If microLED displays can live up to their potential, they could revolutionize the display industry and help Apple to maintain its position as a leader in the mobile market.

Apple is working on making its own displays, which could mean that Samsung and LG will no longer be able to make money from every Apple product sold. In 2021, Samsung earned $10.3 billion from Apple, while LG earned $3.6 billion. If Apple is successful in making its own displays, these two companies could lose a significant amount of revenue.

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The 2020 Chongqing Micro-LED Industry Innovation Forum and Konka Semiconductor Display Technology and Product Launch Conference was held today in China. At the press conference, Li Hongtao, Vice President of Konka Group and Chairman of Chongqing Institute of Optoelectronics Technology, gave a speech and introduced the layout and achievements of Konka Group in the semiconductor industry. At the end of the conference, Konka released the world’s first Micro-LED watch.

According to details released by the company, the world’s first micro-LED watch uses a 2-inch microcrystalline screen with a glass substrate of only 0.12mm. The company says that its chip size is less than 30um, which is a true microLED product. In addition, its display driver uses the most advanced active low-temperature polysilicon semiconductor display technology, which has a very good display effect.

Furthermore, the screen of this watch can reach a maximum brightness of 1500nit, the color gamut can reach 147% of the DCI-P3 color gamut, and the working temperature can reach-30 to 70 degrees, and the battery life can reach 35 days.

MicroLED uses self-emission backlight just like OLED panels, unlike the traditional LCD displays which require LED backlight modules to emit light through layers from behind to generate images.

Micro LED can achieve effects such as very high contrast, extremely deep blacks, and fast response time just like OLED. However, Micro LED has higher brightness and is more stable than OLED because of its inorganic nature.

A report from 2018 had revealed that Apple was working on using microLED for its smartwatch, AR device, and another unknown product. Although Konka didn’t reveal the manufacturer of the display used on its smartwatch, we suspect BOE. The Chinese display maker started mass producing its microLED panels last year.

UP NEXT: realme Watch S Pro Specifications and Features revealed ahead of December 23 launch

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