Popular wearables maker, Noise, is continuing to lead the smartwatch market in India. A new report found that the company holds over a quarter of the market share and saw sizeable growth in the second quarter of this year.

Noise saw a massive 90% YoY growth in Q2 2023

According to an IDC report, Noise has managed to regain the throne in India’s smartwatch market. The company had a sizeable market share of 27.6 percent, marking a huge 90 percent growth year on year. It saw a sizeable rise thanks to the robust growth of its smart wearable segment. Some of the notable products that helped include the Noise Colorfit Icon 2, Colorfit Icon Buzz, and Colorfit Pulse Go Buzz.

These models alone accounted for 39 percent of its total shipments. The report states that Noise saw a rise of 53.3 percent year on year in the first half of this year. During this time, it shipped 57.8 million units thanks to new launches, attractive designs, and innovative features. All of these contributed to an impressive 128.9 percent year on year growth within this category.

As per IDC, Noise is a great example of successful collaboration between Indian brands and ODMs (Original Design Manufacturers). Furthermore, the company was a notable player that contributed to the “Made in India” initiative. The company will likely see a successful second half this year as well as we get close to the holiday season.

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Smart wearables manufacturer Noise has announced that it produced 1 million units of its smartwatches last month. This follows the move earlier this year by the brand to shift manufacturing capacity to India. The brand stated earlier this year that 90% of its smartwatches will be manufactured in India.

The new Noise milestone is further evidence of the impact the Make In India program has had on the Indian manufacturing sector. The government continues to deliver incentives both at the central and regional levels. With one million Noise smartwatches manufactured locally in India last month, the brand hope to continue on an upward trajectory. The company says it has even surpassed its initial target of making 1 million units every month. Noise also claims that it is the first brand to ship more than 3 million made-in-India smartwatches.

Noise has also reiterated its unwavering commitment to the Make In India initiative. Its May achievement, according to the brand, is a clear demonstration of its deep-rooted dedication and understanding of the Indian market. Noise says it will continue to pursue relentlessly the goal of making India self-reliant across several facets. The company hopes to sustain its strong performance in the second half of the year. It could even achieve new milestones in production going forward.

India continues to benefit immensely from the surge in made-in-India goods. It has grown in capacity and continues to leverage its huge population for greater effect. There are policies and incentives, coupled with a relatively cheaper labor force.

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Smart wearables maker Noise has announced its plans to focus the bulk of its smartwatch production in India. The smart wearables brand says it will produce up to 90% of its smartwatches locally in India. The company also released a digital film that highlighted its journey to the top of the Indian smartwatch market.

Noise is India’s topmost smartwatch brand, with an array of products across several strata. Noise says it is the first brand to ship over 3 million Indian-made smartwatches to the global market. It says that the Made in India, Made for India drive started with its dream to revolutionize the wearable market. Noise is also the first local brand that successfully localized smartwatch production in the subcontinent.

The Noise brand film to mark this year’s Republic Day highlights the details and efforts of the company’s engineers and technicians in making the perfect Indian-centric smartwatch. Its smartwatches resonate with the demands of the Indian audience while maintaining global standards. Noise also notes the high-quality and seamless experience that proceeds from using its smartwatches in India. Noise says it is grateful to be a part of the fast-paced wearables industry at the heart of India’s local content strategy. It says it takes pride in understanding and fulfilling the core needs of its customers in an innovative manner.

Noise is a foremost player in the fast-evolving wearables market in India. Its lineup of wearables includes audio accessories. It has continued to blossom in the global space with rising shipments of its wearables abroad.

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Noise, an entry-level Indian smartphone accessories brand that specializes in smartwatches is launching a brand-new model of the Noise Colorfit Pulse smartwatch lineup,- the Noise ColorFit Pulse 2. This is the second launch in a short span as the brand recently launched the Noise ColorFit Pulse Buzz in the same lineup last month in India.

Notably, Noise became the No.1 Wearable Watch Brand in India according to IDC Worldwide Quarterly Wearable Device Tracker 4Q21.

The company’s newest smart wearable boasts a 1.8-inch touch-enabled display with 550 nits of brightness. The display offers 40% more screen area than its predecessor the Noise ColorFit Pulse. The Bluetooth calling feature is one of its standout features. Therefore, it gives you complete control over call and message notifications by bringing all the information to your wrist. There are 50 different sports modes available for fitness. Additionally, there are sensors for measuring your health, such as a heart rate monitor, a sleep monitor, and others. This suite is referred to as Noise Health Suite.

The Bluetooth version, IP certification, and battery capacity are among the details still to be revealed.

Price and availability

The smartwatch is priced at 1999/-INR ($25 approx.), which is only applicable for the launch day. It will be available on the Amazon India website, on 13th July, at 12 PM.

The color options are yet to be revealed but as far as the poster of the launch has shown us there are 5 color options namely gold, rose gold, navy blue, black and a greyish shade. We look forward to more details post-launch.

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