Chinese tech powerhouse Xiaomi led in sales in this year’s Singles Day holiday sales on November 11th in China. According to the biggest Chinese online retailer, JD.com, Xiaomi sold more smartphones than other leading brands including Apple, Samsung, and even fast-rising Honor. The Singles Day shopping holiday holds on the date that is historically known as the World Armistice day 11/11, which is seen as a lucky day in Chinese tradition.

According to JD.com, Xiaomi was followed in sales numbers by Apple and Honor. The leading smartphones that drove the Xiaomi sales numbers during the Singles Day sale are the Redmi K40, (vanilla version) and the Redmi 9A. Apple’s iPhone 13 which was recently released also had some very strong performance. Overall, Xiaomi was able to have up to 50% of the top 20 selling devices (it had 9 products on the top 20). The distribution of these phones cut across the Mi and Redmi brands across the entire price range. A look closer at the numbers indicates that Redmi sold more than Mi brands.

Several new models from their parent company outperformed the parent brand, according to the sales numbers. In this regard, Realme outperformed Oppo, Honor outclassed Huawei, and Vivo had less impressive numbers than iQOO. The JD.com release also provided some breakdown of the sales across price segments and gaming smartphones. Some of the most expensive smartphones included some foldable devices like the Mate X2 and Samsung Galaxy Z Flip3, led by Apple’s iPhone 13.

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The sales numbers indicate an upward trajectory for some of the local Chinese brands within the home market, while also posting impressive numbers abroad.

In a related note, AliExpress’ Double eleven sale is ending very soon, so if you want to check out some international deals, we have a dedicated page for that.

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Xiaomi yesterday announced that from 10 am today being 11.11, the Xiaomi Mix and Mi Note 2 would go on offline sale on the official Mi home stores in China. The company also disclosed that sales of both highly sought after devices would be on first come first serve basis. A long queue of persons wanting to buy either devices, especially the Xiaomi Mix was expected but what we didn’t envisage was that some fans would spend the night outside the Xiaomi official stores so as to be in good stead to grab one of the device.

According to pictures shared by Xiaomi’s co-founder and Vice-President, Wang Chuan, fans braced the winter cold to stay outside the stores in large numbers. Most of them came prepared, decked in winter jacket, some with plastic seats while other came with a hot water flask or teas cups to perhaps provide tea or coffee which would help drive away the piercing winter cold.

It wasn’t a male-only affair, though, as the females were not left out and a good number of them could be spotted in the long queues. Those that couldn’t find seats are either standing or seated on the bare floor. The queues are expected to surge as the day get by.

No doubt, this is another demonstration of the huge popularity of the two Xiaomi flagships both in China and even overseas. The Mi Mix and Note 2 had gone on their first and second flash sales and cumulatively the sales didn’t last up to one minute, gone in seconds on both occasions.

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