ZTE, which is currently the sixth largest smartphone maker is reportedly aiming to sell about 60 million to 70 million smartphones in 2016.

The company has totally changed its image for better last year, releasing pretty impressive smartphones in the Axon and Blade lineup. In fact, the company unveiled two new devices this year at MWC, namely the ZTE Blade V7 and the V7 lite. Both are mid-range offerings aimed at budget customers who want a decent smartphone experience.

Apart from releasing value for money smartphones like the Axon Pro, the company is also investing in marketing. Recently, ZTE announced a sports marketing partnership with the Spanish football club Seville. This is not the first time the company is associating itself with sports, as the company has tie-ups with five different pro basketball teams.

Association with sports teams can be a good way to improve brand image, and this strategy has helped the company to push itself as the fourth largest smartphone maker in the United States. After establishing a strong presence in China and US, the company is now looking out to Europe to improve and expand its brand name in the region.

To build its brand in Europe, the company has started the ZTE Europe Tour. After the US, ZTE is now bringing its “Experience Buses” loaded with its devices in countries like Spain, Germany, Poland, Italy and France.

Aggressive marketing along with value for money smartphones will help the company to achieve its yearly target of 60 million units. We have seen a lot of Chinese smartphone lovers from Europe and it might be a good idea to leverage this interest to offer them better smartphone choices and experiences by focusing in the region.

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ZTE is the one of Chinese smartphone company is ready to develop the 5G network prototype in 2015, ZTE will becoming the first vendor that ready to released the fifth generation network device in the market.

ZTE and Chinese telecom operator will offers the much faster and better mobile Internet experience to the user across the globe. 4G technology allows speeds of up to 100 MB per second upto as much as 2 GB per second. While the  next generation of 5G services would offers with more faster downloads and Internet browsing.

Senior Vice President (Wireless Business) Xu Huijun told PTI has said “ZTE has already invested a lot on 5G in terms of product designs. By 2015, we should have the first prototype of 5G network equipment to ensure that we are among the first vendors to launch the fifth generation network commercially in the international market,”

ZTE’s 5G project team will be involved in developing prototypes of network gear, including base stations, switches, routers and transmission systems. It will also conduct trials and coordinate with other vendors and operators to formulate 5G standards.

Back to the last year, ZTE is the company that emerged as the world’s fastest growing 4G-LTE vendor with 17.9 per cent Market share in 2013. And now they ready to develop the 5G network prototype.

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The one of Chinese electronic manufacturer, ZTE is ready to join at Consumer Electronic Show (CES) 2014 at Las Vegas this month, according to rumor, ZTE is ready unveiled a new devices at CES.

The first non-smartphone device is the smartwatch that called as BlueWatch, this is the companion device that work with most smartphone, this smartwatch is also becoming the health tracker for user.

There is another non-samrtphone device, that’s the Hotspot Projector, those device can be use to share the 4G Internet connection with another 8 devices in one time, this can be use as digital projector.

While we writing this news, there is no detail information untill we got the update from the sources, so stay tune in our website for more information.

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