In a bid to boost sales of its larger display smartphone in India, Xiaomi has today announced a price cut for its Mi Max 2 smartphone in the country. The company has cut the price of the device by Rs 1,000.
The smartphone, which was originally launched in India in June this year, will now be available at Rs 13,999 for the 32GB storage model while the 64GB storage variant will now cost Rs 15,999.
Confirming this new development, Xiaomi VP and Xiaomi India MD Manu Kumar Jain said, via Twitter:
BIG now costs less! Announcing a permanent price drop of Rs. 1000 on both variants on #MiMax2.
Currently, the online retailer Flipkart is also offering an exchange discount on the old handset, which goes up to Rs 15,000. There is also additional discount on purchasing the phone through credit card.
The Xiaomi Mi Max 2 comes with a 6.44-inch Full HD display with screen resolution of 1920 x 1080 pixels. Under the hood, the phone is powered by a Qualcomm Snapdragon 625 processor along with Adreno 506 GPU.
On the camera front, the smartphone features a 12-megapixel sensor on the back with dual-tone LED flash and f/2.2 aperture. On the front side, there is a 5-megapixel shooter for selfies with f/2.0 aperture. The rear camera on the smartphone is also capable of shooting videos in 4K.
The device packs a massive 5,300mAh battery. Connectivity options on the phone include 4G VoLTE, Wi-Fi, Bluetooth, and a USB Type-C port. The phone runs on the company’s own MIUI 8, which is based on Android 7.1.1 Nougat operating system.
Recently, Xiaomi had announced that it had sold more than four million smartphone units in India within a month. Through its own Mi.com online store, it has sold more than a million devices.
In China, Xiaomi is expected to unveil the Redmi 5 Plus budget phone with full screen design before November 11. In December, it is expected to launch the Redmi Note 5 smartphone.
Xiaomi is also all-set to launch a new selfie-centric smartphone series in India on November 2. With the new series of phones, it aims to compete against the likes of Oppo and Vivo in India, which are dominating the selfie-centric smartphone space.