Ahead of its first product release in Wednesday, Meizu held a press briefing today in Beijing. At the meeting, the Chinese company revealed its sales figure and revenue for 2017.
Senior Vice-President Yang Xun, who was at the event revealed that Meizu sold close to 20 million phones in 2017 in a total of 40 countries. He added that the revenue from sales also exceeded ¥200 billion.
Back in 2016, Meizu sold 22 million phones. Even though the company says it achieved full profits for 2017, it still sold less smartphones than the preceding year. However, this decline in sales is not unique to Meizu alone as stats have shown that smartphone sales declined in China in 2017.
Statistics from the Chinese Ministry of Industry and Information Technology have revealed that the Chinese market suffered a whopping 32.5% decrease in sales.
Notwithstanding, some of Meizu’s phones also did not sell as much as expected last year, like the dual-screen Pro 7 and Pro 7 Plus even. Things later turned around with the launch of its first Snapdragon-powered phone, the M6 Note.
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Meizu has also made some adjustments in its organizational structure. While it is common knowledge that the company has been split into three divisions – Meizu, Blue Charm, and Flyme; they have also added three more – Overseas Business Division, Accessories Division, and Electric Division.
Other than the upcoming Meizu M6s, another big product launch on the horizon is the Meizu 15 Plus scheduled to arrive in March.
(Source)
