Tag Heuer, a Swiss company known for designing and manufacturing luxury watches and fashion accessories, has announced its new smartwatch — the Tag Heuer Connected Full Diamond.
It is being touted as the world’s most expensive smartwatch, as it has been priced at 190,000 Swiss Francs, which roughly converts to $197,000. It is identical to the Tag Heuer Connected Modular 45 smartwatch that was launched by the company last year.
However, what makes it stand out is the design. The watch’s case and the bracelet are made out of 18K polished white gold, and a total of 23.35 carats of baguette diamonds — 78 on the bezel, 16 on the lugs, and 495 on the bracelet. Apart from this design, everything else is similar to a standard smartwatch.
The Tag Heuer Connected Full Diamond comes with an AMOLED screen and is powered by an Intel Atom Z34XX processor. that will all be completely obsolete in around two years. As of the software, it is running Android Wear 2.0.
The watch is water resistant up to 50 meters and boasts an NFC sensor, enabling contactless payment via Android Pay. As it runs Android Wear operating system, it is compatible with Android 4.3 and above phones and iOS 9 or later versions.
In the 45mm smartwatch, the connected module is interchangeable with an Haute Horlogerie mechanical module, Chronograph Calibre 5 or COSC-certified Chronograph Tourbillon. Tag Heuer has said that it’ll be offering the trade-in program, enabling users to swap in a mechanical movement for the electronic one once it becomes outdated.
Along with Connected Full Diamond, the company has also launched Connected Modular 41. It is powered by an Intel platform and runs on Google’s Android Wear. There’s an AMOLED display with 390 x 390 pixels screen resolution at 326ppi pixel density. It packs 1GB RAM and 8GB internal memory and features GPS and NFC for Google Pay support.