On Feb. 14, Xiaomi had launched its TV – the 55-inch Mi TV 4 in India. It met with an amazing response by the Indian audience as it was sold out in less than 10 seconds in its first sale. The second flash sale that was held at the end of last month had also met with same results. If that was not enough, Xiaomi is now prepping up to launch a new series of Mi TV in India. Rumors are rife that it could be the Mi TV 4A series that was launched in China last year. Here is the official teaser from the company on the new series of Mi TV for India.
— Mi India (@XiaomiIndia) March 1, 2018
Last year, Xiaomi had launched the Mi TV 4 in China in multiple options like 49-inch, 55-inch and 65-inch. However, the company had released only the 55-inch model in India. In July, Xiaomi had launched 32-inch Mi TV 4A with a pricing of 1,099 Yuan (~$175, Rs. 11,300). Its priced was slashed to 999 Yuan (`$157, ~Rs. 10,200) few months ago. The 50-inch Mi TV 4A was unveiled with a pricing of 2,399 Yuan (~$378, ~Rs.24,600) this year in January.
Since Xiaomi has hinted that it is going to unveil a new series, it seems that it may debut the Mi TV 4A in India soon. If the company launches, it will certainly disrupt the Indian market with a pricing of around Rs. 20,000.
The Mi TV 4’s Rs. 39,999 pricing is around 25 times cheaper than a smart TV from Samsung in India. Moreover, it is even lower than TVs from Sanyo, Vu and CloudWalker that are selling with affordable pricing in the country. Apart from low pricing, Xiaomi is luring customers with free content of around 500 hours per month across different languages.
The Mi TV could have entered India around three years ago. However, since the company was busy striking deals with content providers, it took long for Mi TV to arrive in India, said Chuang Wang, the co-founder of Xiaomi and global head of Mi TV division with Xiaomi.