Chinese smartphone maker and BBK sub-brand, OPPO has disclosed that it would be going official with a new sub-brand meant for the India market and the launch will be in partnership with Amazon India. The new sub-brand will be officially unveiled on Tuesday.
Amazon India rolled out a “Notify Me” page dedicated to OPPO’s new brand went live earlier today on Amazon.in with an emphasis on technology and design of the smartphone, besides the brand’s after-sales services. For now, we don’t know the product that the new sub-brand would feature but it looks like a smartphone meant for the local market. Whatever it is, the product would be sold exclusively on Amazon India.
The move is perhaps targeted at curtailing Xiaomi who seems to have captured the market by launching India-exclusive models and exploring various distribution channels, both offline and online. A recent report by an industry research firm showed OPPO controlled just 5.8% of the market share in Q1 2018 in India as against 31.1% by Xiaomi. The new smartphone may likely be manufactured in India since OPPO has a new PCB factory there. We won’t have to wait long before finding out what the product is. In a couple of hours, it will be official.