Trademark Issues May Cause OnePlus To Drop Dash Charge Branding

by Habeeb Onawole 0

One of the most popular features of OnePlus phones starting with the OnePlus 3 is its fast-charging technology called Dash Charge. Dash Charge allows owners of supported OnePlus devices to charge their battery up to 60% in just 30 minutes. Sadly, it appears OnePlus will not be able to use the phrase “Dash Charge” anymore.

When the OnePlus 6 was announced last week, OnePlus didn’t mention “Dash Charge” all through the event. Also, if you head to the official site, save for India, the chargers and cables have been renamed Fast Charge.

Dash Charge accessories

The reason for this seems to stem from a trademark issue in the US and EU. According to Android Police, OnePlus said they filed a trademark application in the EU and US for Dash Charge back in 2016 only for the EU trademark office to reject their application as two companies challenged it – one is Amazon and the other is Bragi, a wireless audio company.

The reason why both companies challenged the application is said to be due to a “likelihood of confusion”. Amazon uses the phrase “Dash Replenishment” for its reordering service while Bragi has a pair of wireless earbuds called the Dash Pro.

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OnePlus didn’t say anything about its US trademark filing but it appears it may be dropping the phrase in all countries except India.

(Source, Via)