Taiwanese phone manufacturer HTC has over the years built a reputation for itself in terms of the sleek, premium designs of its phones. However, the company has continued to struggle to grab a share of the highly competitive smartphone market. The flagship HTC U12+ was an headline-grabbing model but that isn’t enough to guarantee a successful outing. The company also launched the U12 Life to cater to the mid-range segment. Although the performance has not been spectacular, HTC has added some juice to the device with the addition of 6GB RAM+128GB storage variant of the midrange device.
The HTC u12 Life was only made available in 4GB RAM and 64GB storage version when it was first launched at IFA 2018. The new variant is announced in partnership with Far EasTone Telecommunications (FET). The launch is aiming to ramp up its smartphone sales during the year-end shopping season and also to target the mid-range market. The new 6GB RAM variant will go on sale for NT$11,900 (US$387). The price is no doubt, interesting but that won’t guarantee the device sell so many units. At present, the market competition continues to intensify and most OEMs have similar models with attractive features and even prices.
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As a reminder, HTC U12 Life is equipped with a notch-less 6-inch LTPS LCD display with an FHD+ resolution of 2160 x 1080 pixels and 18:9 aspect ratio. The device is powered by a Snapdragon 636 SoC. The device is preloaded with Android 8.1 Oreo that is customized with the company’s Sense interface. The smartphone is also fueled by 3,600mAh battery. It comes with a 16MP+5MP dual camera setup at the rear and a 13MP selfie shooter. Other features such as dual-SIM support, 4G VoLTE, Wi-Fi 802.11ac, Bluetooth 5.0, USB-C, NFC, a rear-mounted fingerprint sensor and GPS are also onboard the device.
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