Reports from the Consumer Intelligence Research Partners (CIRP) today, has shown how impressive iPhones have sold compared to other phones. Since Apple doesn’t announce the number of units sold, it’s however not easy to determine how iPhones thrive in terms of its sales in the market, more especially when there are reports a slump in its sales. However, the report by CIRP claims 32% of the iPhones sold in the first month of this year were iPhone XR models, while iPhone XS and iPhone XS Max jointly made up 35% of Apple’s market share.
Apple implemented a different strategy for the release of its smartphone this year by launching two expensive iPhones, then in a space of a month launching its newest entry-level tier, giving an opportunity for iOS users to upgrade. According to similar reports, 82% of users were said to have upgraded from older iOS devices, whereas 16% switch from Android. Though the launch in 2017 was a bit different in figures compared to 2018 which 86% upgraded from iOS while 21% upgraded from Android.
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From estimation, there was a drop of a few percentages(4%) based on the percentage of iPhones sales in 2017 and 2018 respectively, which was reported to have been 69% as at 2017 and 65% this year. Noteworthy, these figures are estimated values gotten from the statistical evaluation of the 165 participants analyzed after the launch of the iPhone XR within a month of its release date which is October 26 this year.
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