Social video app TikTok, also known as Douyin in China, was launched in China in September 2016. The media app was later introduced to the overseas market in 2017 and since then, it has been one success story to the other. The latest in TikTok’s success is that the app has hit a new milestone with more than one billion downloads recorded globally. This was released in the latest Store Intelligence estimates report published by Sensor Tower.
TikTok is a media app for creating and sharing short videos and is owned by ByteDance.The app has seen consistent usage by individuals who use it to share short videos of people doing silly stuff ranging from lip-syncing or dancing to popular songs, among others. It is available on the Apple app store and on Google Play store from where the data was collated.
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Interestingly, the figures exclude downloads in China. Thus, the number of downloads globally may likely be way higher than one billion. The report also showed that the number of new users using the app reached 71.3 million persons. Other details include that 25 percent of TikTok’s downloads to date have come from India, and the userbase is estimated to be about 250 million. In January alone, 43 percent of new users were from India, compared to 9.5 percent in the same period last year. That underscores the growing popularity of the app in India. The number of new users in the US also grew as 9% of TikTok’s January installs were from the US compared to 5.6 percent last year. The app was also the number one non-game app in the US in January. In addition, the app was ranked as the number three app globally in terms of new installs across both Apple and Google app stores in January.
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