We’ve known that Huami’s working on some form of product tie-in with Marvel, but we didn’t expect it to come so soon. Just earlier today media publications began receiving invites to an upcoming Huami and Amazfit event. What’s cool is that these invites pay tribute to Iron Man and Marvel in a nice way, while not being tacky or overdone.
Written on the invites, we’ve got the date of the launch event, that being the 3rd of June. Surrounding that, we’ve got the words “Proof that Amazfit has a heart”. Any Marvel fan knows this is an homage to Iron Man, specifically the words that are engraved on his Arc Reactor. We’ve also got a poster that further pays tribute with the Arc Reactor itself!
This really cool, and it’s a great way to garner interest from Marvel fans. Now, what new products we’ll see at the event, we still don’t know. We expect to see a brand new Amazfit smartwatch make an appearance, as well as a slew of other miscellaneous Marvel branded products. We’ve actually seen a few already with some new Huami OCLEAN toothbrushes that heavily feature the Avengers in all their cavity-fighting glory.
Whatever comes around, we do hope the Avengers incorporation is tasteful and good. While I love Marvel as much as anybody these days, it’s never pleasant to go over the top with representation. Designs should remain appealing regardless of what the overarching theme is. I’m hoping the designs here remain sleek and tasteful while still retaining the Marvel Avengers theming.
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