Samsung Electronics is the market leader in the smartphone industry but the company’s market leadership extends beyond smartphones. Samsung has several divisions responsible for the manufacture of display panels, chipsets, semiconductors, camera sensors, batteries etc. Samsung’s Isocell division recently organized a giveaway to promote its products and surprisingly, the gift on offer is a Huawei Nova 4e!
Now, Huawei and Samsung are bitter rivals. Moreso, Samsung is having some rough times in the Chinese market where it faces stiff competition from local OEMs like Huawei, Xiaomi, Vivo etc. So, it was unexpected when the giveaway was announced on the company’s Isocell division’s Weibo page. As expected, a couple of Weibo users have expressed their surprise at the announcement, with some wondering if it was a mistake.
However, Samsung Isocell division was quick to clarify that it was promoting its ISOCELL image sensors and the Huawei Nova 4e packs the company’s ISOCELL Bright GD1 image sensor in the camera setup. That sort of settles things but we wonder if the company isn’t in that way promoting the Huawei brand. In another light, Samsung could be turning to sales of its semiconductors and ithrr phone parts since the smartphone business is almost comatose in China.
UP NEXT: Huawei Spain releases list of phones getting Android Q
(via)
