Huawei, as well as its sub-brand Honor, are reportedly working on a new type of product — Television. It is believed that Honor’s TV will be launched pretty soon while the Huawei TV could take some time to get unveiled.
Now, new trademarks filed by the China-based Honor further hints that its TV will be launched soon. The company has reportedly filed trademarks for “Honor Smart Screen” and “Honor Vision”, which clearly hints at a TV product.
Honor is also holding a launch event in China on 15th June and the teaser poster of the same reads: “breaking the rules and opening up the future of smartness”. It hints at the arrival of the product with a big display. It is said that the product will be Smart TV rather than traditional TV, which is quite an obvious thing.
Recently, Huawei’s president for the Honor brand also shared an image online which fueled speculations about the brand’s IoT-based Smart TV. Honor head Zhao Ming shared an image on Weibo but he had blocked-out a TV-like device in the background. When Weibo user “Ziqiudao” asked whether the device was an Honor TV, Zhao replied with an emoji without saying anything.
During an interview earlier this year, Zhao had told reporters that Huawei will not enter the “traditional TV sector” market. However, he neither denied nor admitted to reports about the company’s smart TV ambitions.
Earlier, we had reported that Huawei is planning to launch two series for Smart TVs — one with Honor brand and another under the ‘Huawei AI Window’ lineup. The application for protecting the term ‘Huawei AI Window’ suggested that the television sets could be powered by some sort of artificial intelligence technology.
Huawei is already developing a new AI-based voice assistant that is intended for the global market. It remains to be seen if the company’s smart TV series arrives with its own AI platform or the company chooses to opt for Google Assistant or Amazon’s Alexa.
As per the reports, Huawei’s Smart TVs won’t be affordable ones like Xiaomi’s but Honor-branded TVs are expected to be cheaper and available online only. There are also reports suggesting that Huawei already has a team of about 200 – 300 people for its TV division which is under its Internet of Things Department.
We’ll have to wait till 15th July to know for sure if the Honor Smart TV makes its debut. Nonetheless, it’ll be interesting to see Huawei and Honor’s take on Smart TVs and how its products fares with the competition.
