Counterpoint Research has recently published its report about the Indian smartphone market in the Q3 of 2019. While all other market segments are observing a slowdown, smartphone sales broke previous shipment records with combined sales reaching 49 million units. The report highlights that the growth can be accredited to new launches, heavy discounts on existing models during the pre-Diwali sale.
Unsurprisingly, Xiaomi was the company that sold highest number of units in the last quarter. It accounted 26% of overall sales which dropped from 27%, in comparison to last year. However, the total number of units sold surged 7% YoY it’s best selling devices are the Redmi 7A, Redmi Note 7s and Redmi Note 7 Pro.
The number two spot was secured by Samsung whose YoY shipments declined by 4% but grew 3% in comparison to the preceding quarter. Best selling devices from the company include Galaxy A2 Core and newly refreshed A series and M series handsets including A30s, M30s, A10s, A50s and M10s.
The third, fourth and fifth spot is held by Vivo, Realme and Oppo, respectively. All of which have a common country of origin and parent, the BBK elecrtronics which is based in China. While Vivo grew from 10% to 17%, Realme gained signinificant share and it accounted for 16% of the total sales which was just 3% in the same time period last year. Oppo despite having a steady growth maintained a 8% market share.
itel which is yet another Chinese OEM grew 40% YoY which was mainly driven by strong offline penetration. It is the most selling offline smartphone brand under the price bracket of Rs 5000 (US$ 70). It’s sister companies, Infinix and Techno which are subsidiaries of Transsion group was ranked the number sixth highest selling smartphone OEM in the country for Q3 fo 2019.
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While OnePlus and Apple are both hidden under the unbrella of others category in this list, the former which is also a subsidiary of BBK electronics became the number one selling premium smartphone maker. On the other, Apple also made its entry to the top ten brands whose sales were mainly driven by iPhone XR that has received a considerable price cut and the newly launched iPhone 11 which has been well received globally.
The same report also shed light on the sales figures of feature phones whose sales have gone down 37% on YoY comparison. The top five leaders in this segment are Samsung, itel, Lava, Nokia and Karbonn respectively.
According to Counterpoint, the sharp decline in this segment was hugely contributed by the slowdown in new shipments from Reliance Jio as the company has been focusing clearing the older inventory of this handset.
(source)
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