Realme might soon operate independently from OPPO, according to company officials. Both OPPO and Realme are subsidiaries of Guangzhou-based BBK Electronics Corporation, a conglomerate that also owns Vivo and OnePlus. Realme already has a separate R&D and marketing divisions, although it currently shares resources with Oppo.
In his official statement, Chung Hsiang-Wei, Chief Commercial Officer, Realme Taiwan said, “The brand is expected to develop its own ecosystem in the future, complete with production lines if the business continues to grow at the current pace”. Realme was recently ranked #7 in global shipments and named the fastest growing smartphone brand.
Realme does not compete directly with OPPO, which is aiming for the premium range with the latest Reno series. Realme, on the other hand, is focused on designing budget-friendly smartphones for the fashion-centric and tech-savvy generation. Realme is slowly expanding its portfolio into the smart wearables market and is just about to launch its truly wireless earbuds, presumably by the end of December. Realme is also working on a range of 5G smartphones, the first of which could launch within the next few weeks. Chung shared an interesting trivia about both brands, comparing their user base. While 60% of Realme users are males, OPPO”s customer base predominantly consists of females.
In related news, Realme went ahead and unlocked Bootloader on its entire smartphone line-up in China which includes Realme X2, Realme X2 Pro, Realme X2 Pro Master Edition, Realme Q, Realme X and Realme X Youth Edition. This gives users a higher level of freedom and greater control over the devices. Android users often flash Custom UI or new skin using third-party programs that void the factory warranty. With Realme officially unlocking its smartphones, users no longer have to worry about foregoing warranties.
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