Tim Cook, CEO of Apple, the world’s one of the largest technology company, isn’t of the opinion that the smartphone industry has reached its peak. He even doesn’t think it is anywhere near reaching its peak.
During an interview, he said “I know of no one who would call a 12-year-old mature,” where he is referencing the 12 years since the first iPhone debuted. He added, “sometimes these steps are humongous, sometimes these steps are smaller. But the key is to always make things better, not just change for change’s sake.”
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His comments come at a time when the sales of iPhone have declined in recent quarters and the overall smartphone shipments across the industry have slowed over the past several quarters.
The industry-wide slump has been attributed to the notion that many new flagship smartphones only offer minor upgrades over their predecessors. This makes it more difficult for companies to convince consumers to upgrade every year or two. This has contributed to the notion that smartphone innovation has peaked.
While analysts predicted that the iPhone 11 series would offer incremental upgrades over its predecessors, it is being believed that the upcoming iPhone models will come with 5G support as well as a new design and technology. It seems that the company is hoping to bring back the iPhone sales growth with major changes to the lineup.
(Via)
