Xiaomi presently holds a couple of Guinness World Record titles like Xiaomi’s Play record for the world’s largest mobile-based dynamic puzzle, It also set a record when it opened 500 Mi stores simultaneously in India. Xiaomi India’s giant light mosiac Mi logo also clinched a Guinness World Record title for it’s size. That isn’t stopping the Chinese tech giant from chasing some publicity stunt. The latest clout chasing effort saw the company clinched the Guinness World Record for a bizzare reason. Turns out Xiaomi held a blind box product unboxing event in the US recently which saw 703 persons unbox several Mi products at the same time.
Before Xiaomi’s record-setting exploit, the previous record of the most people unboxing simultaneously is 643, and was achieved by Mercado Libre (Mexico) at Parque Bicentenario, in Mexico City, Mexico, on 28 September 2019. Participants unboxed a commercially available commemorative pin and after the record attempt enjoyed a concert.
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Xiaomi’s Guinness world record event dubbed Mi-stery Box was held at the World Trade Center in New York on December 21. The event happened to be the largest outdoor event held at the centre since it was rebuilt. As the name implies, the boxes were packed with several Xiaomi products which were not labelled in order to bring some element of surprise to the mix. The products include Mi Wireless chargers and others but excludes smartphones.
We can’t say for sure the reason for the event apart from publicity. Xiaomi already has some limited presence in the US with several retail stores in the world’s largest market. Products such as Mi Electric Scooters, Mi Laser Projector, power banks are sold but the Chinese company is yet to officially launch its smartphones in the US. The delay may be unconnected to Huawei’s unsavoury experience when it attempted such move a few years back.
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