A new report from the IDC (International Data Corporation) brings the market share of various smartphone manufacturers. It suggests that Realme‘s market share has plunged whilst Xiaomi and Samsung still maintain growth after the festive season’s sale.
IDC is known for providing data statistics for various different categories in various different industries. In its recent report, it details the market share of smartphone OEMs. According to the data provided, Realme’s shipments peaked in September which is around the festive month. The company saw a market share of 16.74 percent which has since declined to 9.33 percent in October and 8.23 percent in November.
Upasana Joshi, Associate Research Manager at IDC, stated that the bulk of the purchases of Realme smartphones were from online e-retailing platforms especially during the festive month. Realme has a focus on being an online focused brand with over 80 percent of all sales originating from the internet. The company saw a rise up to September which was its peak, before falling in the following months.
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On the other hand, Xiaomi in the same time frame launched its much anticipated Redmi Note 8 series through its subsidiary brand. This was soon followed by price cuts for other handsets and more attractive offerings during the festive season which helped the brand. Unlike Realme, Xiaomi also markets its products through offline channels as well, including official stores and authorized sellers. Furthermore, a Xiaomi spokesperson also mentioned that the final quarter of 2019 was successful for the company, which saw over one million Redmi Note 8 units being sold in India within just a month.
Samsung too saw a similar slight increase in market share like Xiaomi. The South Korean tech giant went from a 16.19 percent market share in September to 19.85 percent in October and 21.08 percent in November, during 2019. Notably, its online market share saw a sizable rise as well, from 10.3 percent in September to 18.77 percent in November. Reportedly, the launch of the Galaxy M30 was accredited for Samsung’s growth in the online category.
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(Via)
