A report by Strategy Analytics (SA) has shown that Apple was the market leader in the fourth quarter of 2019. The Cupertino-based company edged out both Samsung and Huawei to clinch this title. 
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According to the report, Apple shipped an estimated 70.7 million iPhones in Q4 2019. This figure represents a Year-on-Year increase of 7%. For clarity, Apple shipped 65.9 million smartphones in Q4 2018.
Thus, this is an impressive feat given that the global market remained flat. According to Neil Mawston, Executive Director at Strategy Analytics, this was Apple’s best growth performance since 2015. Apple’s global smartphone market share increased from 18 percent to 19 percent in the past year. The feat is also a clear indication that the brand’s new market strategy that saw more models get launched with cheaper pricing on the iPhone 11 worked. The company also received a healthier demand in Asia and North America.
In total, Apple shipped an estimated 197.4 million iPhones in 2019 to rank among the top 3 vendors in terms of market share.
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