The International Data Corporation (IDC) has released its Quarterly Wearable Device Tracker for the Indian market for the fourth quarter of 2019. The data shows that a total of 14.9 million wearable devices were shipped last year in India, representing a growth of 168.3 per cent year-over-year (YoY). 
The report shows that basic wearables such as smart band and smartwatches without support for third-party apps dominated the wearables market with a 96.2 per cent category share and 177 per cent year-over-year growth in 2019. Over 5.3 million smart bands were shipped in Q4 2019, an increase of 52.6 % over the previous year’s figure.
EDITOR’S PICK: Xiaomi’s Aqara officially unveils its range of smart home products in the US
Xiaomi’s wearable devices still remain the number one product in the fitness band category with a market share of 48.% and an annual growth of 54.7 % in 2019. Titan mounted a surprise push to emerge in the second spot with a market share of 14. 5 per cent as its shipments grew 24.1 per cent during the year. IDC says the top five smart band vendors had 86.6 per cent of the market in 2019.
For the smartwatch segment, it still experienced impressive growth with a total of 933,000 units of smartwatches shipped in 2019. IDC ranks Fossil as the number one smartwatch brand with a 30.3 per cent market share, followed by Apple with a 26.6 per cent market share. Overall, Huami was the second-largest brand in the overall watch category.
Despite the strong showing by the wearable segment, the entire market growth was led by the earwear category. IDC estimates that the earwear segment grew exponentially with 443.6 per cent during 2019. India based vendor BoAt Lifestyle was the leading brand with a 27.3% market share in this category in 2019. Apple was the leader in the truly wireless earbuds with a market share of 43. 1 per cent.
UP NEXT: Vivo Apex 2020 Hand on Images showcase the Waterfall curved display and new Camera module
(source)
