According to a new report by Counterpoint Research, Samsung was the world’s third-largest manufacturer in the global mobile application processor (AP) market in 2019. Apple slid to the fourth position due to the South Korean tech giant’s YoY growth.
Samsung has been designing and manufacturing mobile processors under Exynos branding for a very long time. The Exynos chips were initially limited to its own devices. But lately, the company has supplied its chips to smartphone manufacturers like Meizu and Vivo. In 2019, the company grew by 2.2% from the year before with a total market share of 14.1%.
This little YoY growth helped Samsung claim the third position as its closest competitor Apple’s market share declined by 0.5% and ended with a total of 13.1%. It is worth noting that only Huawei, which was at the fifth position showed growth apart from the South Korean conglomerate. On the other hand, the top two places were retained by Qualcomm and MediaTek with 33.4% and 24.6% market shares respectively.
As per the report, Samsung’s Exynos business flourished last year due to the company’s success in North America and India. Now, as the firm has stopped developing its own custom CPU cored codenamed Mongoose, the future of the company’s this business arm is uncertain. But the partnership with AMD to bring Radeon GPU may help boost their sales to other manufacturers.
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(Via)
