Counterpoint Research has released its report on premium smartphone (>₹30,000 / >$400) segment in India for Q1 2020. Samsung climbed the ladder to acquire the first position, whereas, Apple remained second, and OnePlus was pushed to third place.
The South Korean smartphone maker was successful because of new product launches like the Galaxy S10 Lite, Galaxy Note 10 Lite and the ultra-premium Galaxy S20 series. However, the former two models helped a lot, thanks to their much affordable price tags between $400 – $500 (₹30,000 – ₹45000)
Additionally, the firm’s various discounts and cashback offers on the Galaxy S20 series also helped in boosting the sales. Samsung captured 34% of the total premium smartphone segment of India in Q1 2020.
Although Apple was in second place in the premium segment, it acquired first place with 55% market share in the ultra-premium (>$600) category. The company witnessed a 326% YoY growth in this segment with 40% sales from online channels.
The new iPhone 11 replaced the iPhone XR as the best selling smartphone in the whole premium segment. It accounted for 17% of total shipments in this category. The iPhone XR still managed to capture third place with a 9% market share.
The OnePlus 7T was the second-highest selling smartphones in the premium segment with 11% market share. But OnePlus as a whole slipped to the third position. Mostly, because customers were waiting for the launch of next-generation OnePlus 8 series.
That said, the smartphone market in India will not be the same in the next quarter. The lockdown issued by the government severely affected sales in the last week of March itself.
The country’s MHA (Ministry of Home Affairs) just recently allowed to begin the sales of smartphones in early May. With almost no sales in the whole of April, OEMs will have to work hard to maintain their positions.
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(Source)
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