OnePlus has courted a highly loyal massive followership over the years with a deft strategy that involves offering flagship phones at affordable prices. The 5G era has made it near impossible for the company to keep up with that strategy, coupled with a rapidly competitive industry. OnePlus CEO Pete Lau was reported to have disclosed today that the Chinese company is planning to diversify its product offering.
Pete Lau was cryptic in his Weibo delivery so no specifics were given about the products the tech giant would release in its diversification drive. However, in an interview granted Fast Company, the CEO, speaking through an interpreter, is reported to have hinted that the BBK subsidiary is planning to get back to making more affordable phones and also expand into new product categories.
While he still didn’t reveal any of the new products during this interview, he disclosed that a glimpse of the new strategy will arrive soon with an announcement for India. That should include the expected OnePlus Z and other smart products. The report says the company is also planning to bring lower-priced devices to other markets, including North America and Europe.
OnePlus’ end goal is to build an ecosystem by attracting more users through the sales of a large volume of mobile phones driven by lower price points. Since the firm is trying to build an ecosystem of connected devices, we also expect other smart home products. Already, OnePlus launched smart TV models in India last year and a pair of TWS earbuds are also in the offing.
“We indeed have come from background and roots as a hardware company, but from what we see looking forward, building an ecosystem is a forward trend,” Lau says.
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