Samsung Electronics led the global smartphone market in August 2020. A new report revealed that the South Korean tech giant topped the list, further widening the gap with China’s Huawei Technologies.
According to a YonhapNews report, a Counterpoint Research analyst has found that Samsung accounted for 22 percent of the total global smartphone market share last month. This figure beats the Chinese tech giant’s 16 percent share during the same period. The 6 percent gap between the two consumer electronics makers marks the largest since February 2020, which was notably worse for China as the coronavirus pandemic had just induced the local lockdowns in the region.
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Since then, Samsung had lost its lead to Huawei in April 2020, but had managed to regain the lead in the months that followed. This also marked the company’s quick recovery in the Indian smartphone market. Furthermore, Samsung has also been looking to expand its presence in India, which is the world’s second largest smartphone market. This was further fueled by the Anti China sentiments that had spread across the country during this period, owing to political frictions between the two nations after military clashes in the Indo-China borders.
Following the two brands, the Cupertino based giant, Apple, followed the list and arrived third with a global market share of 12 percent. This was closely followed by another Chinese brand, Xiaomi, that held a market share of 11 percent in August. Reports and analysts have suggested that the various sanctions against Huawei will create more opportunities for Samsung to raise its smartphone market share, especially in Europe, where both OEMs have fiercely competed in.
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