Chinese smartphone manufacturer, Vivo, is set to increase its local sourcing to about 40 percent for its production capacity in India by next year. The move will be a significant jump from its current sourcing that amounts to about 15 percent.
According to Nipun Marya, Director-Brand Strategy, Vivo India, “continuing our commitment to Make in India, Vivo will manufacture all the V20 SE devices at the Greater Noida facility that employs nearly 10,000. The company has an annual capacity to manufacture nearly 33 million mobile phones. All the phones sold in India are made in India.” At the moment, Vivo accounts for 28 percent of the market share by sales volumes in India, which also makes it the largest brand in the country in mainline retail.
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Thus, the move to increase local sourcing would only seem more logical and beneficial for the company in the longer run. The senior executive further added that the state of Tamil Nadu, which accounts for 7 percent of overall smartphone sales in India, is one of its key markets in the region and also contributes about 8 percent of the company’s total revenue.
The announcement arrived with the launch of the Vivo V20 SE in the state, where the company has over 4,000 retailers and 25 exclusive stores. Vivo is expecting to grow further in the market and is already “receiving great response from customers for our customer-centric innovations in design and camera.”
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