HMD Global, the Finnish company that is making and selling smartphones under the Nokia brand, has now launched its own online store in the United States, enabling the brand to sell its devices directly to the customers.
The launch of Nokia’s online stores comes just in time for the holiday season. The company is also offering delivery before Christmas, i.e. 25th December for some models, if the order is placed by 19th December.
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Ignoring the holiday season shipping, the company has promised to offer two-day free shipping to everyone, without charging the customer anything for shipping. It’s noteworthy that the eCommerce stores of Nokia don’t sell all the smartphone models and clicking on some models will redirect users to another store.
Currently, the company is selling Nokia 8.3 5G, Nokia 3.4, and Nokia 225 4G smartphones and Nokia Power EarBuds directly on its website. For all the other products, customers will be redirected to Amazon, BestBuy, etc.
It should be interesting to see how this works in the market where most of the users are dependent on their network carriers for the new smartphone. While there are devices getting sold directly to customers, but that is from established brands. Nokia certainly is an established brand but has it reached that status where customers directly purchase its smartphones in the U.S., which we will get to know soon.
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