Honor recently went independent after the brand was sold off by its former parent company Huawei to Zhixin New Information Technology Co. Ltd. Now, as the brand celebrates its seventh anniversary, the company’s future plans have been revealed.
Zhao Ming, Chief Executive Officer of the newly formed Honor brand recently confirmed in a letter shared on Weibo that the company will soon launch its first product after going independent. We expect this to happen next month but there’s no official confirmation of the same from the company.
However, Zhao Ming held a small meeting with some Honor fans, where he revealed the company’s plan for the future. He has confirmed that the brand plans to have a super flagship smartphone. From this, it seems like the company is gearing up to launch a device with top-of-the-line specifications.
Further, he added that the Honor-branded Mate-series and P-series smartphones could also get launched, which will showcase the technological advancement of the Honor, similar to how Huawei showcases its advanced technologies with Mate- and P-series phones.
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He also added that there has always been a competition between Huawei and Honor regarding making better products and meeting the customers’ demand. But that seems to be the past as the days of friendly competition are over.
The company is now aiming to become the leading smartphone vendor in its home country China, which is currently being dominated by Huawei. As per the reports, Zhao Ming has set a target of shipping 100 million units in 2021 and it will be interesting to see how Honor manages to achieve that goal.
In order to achieve this target, Honor has already started working on setting up its supply chain by getting vendors on board. The company is also expanding its offline presence by opening up new stores in various cities.
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