Meizu, the China-based smartphone maker has appointed a new Chief Executive Officer. The company recently sent a letter to all of its employees at the signature at the bottom indicates Huang Zhipan as the new CEO, reports Sohu.
Huang Zhipan is the younger brother of Huang Zhang, who was the company’s CEO. Surprisingly, the company has not made any official announcement related to this development and it is not known when this move was made.
Nonetheless, the appointment of a new Chief Executive Officer at Meizu confirms that the company is looking for a new direction as it struggles to maintain its position in the highly-competitive smartphone market.
The company had recently issued a press statement which claims that it achieved sustained profitability with the two phones it launched last year — Meizu 17 and Meizu 17 Pro. This indicates that Meizu is planning to stick to its current strategy of launching premium flagship-grade smartphones in the market.
A couple of years ago, Li Nan, co-founder and Vice President of Meizu had resigned from the company, saying he would focus on the consumer market and developing new brands. Last year, in August, he officially launched his new company named Numiao Technology aka Angry Miao Technology.
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