HTC has surprisingly outlived LG in the smartphone market. Even though the Taiwanese company is also struggling, it has no plans to exit the market yet. Actually, it has new 5G phones planned for this quarter according to a new report.
The info comes from DigiTimes who cites unnamed industry sources. According to them, HTC has plans to launch new 5G smartphones along with new AR/VR products this quarter. These new products are expected to help invigorate sales.
The manufacturer has also cut the price of its first 5G smartphone, the HTC U20 5G. The phone which launched last June is now selling for TWD$13,990 (~$492), just TWD$1,000 more than the HTC Desire 21 Pro 5G that was announced at the beginning of the year. You do get a more powerful processor, double the storage, and a higher-resolution selfie camera. However, that price is on the high side when compared to the competition.
For its AR/VR plans, HTC wants to release more commercial devices that serve those who need them for communication, work, and education. These new devices should launch under the VIVE series.
All of these products are planned for release this quarter but we won’t rule out the possibility of a delay considering the world is facing a chip shortage issue. Nevertheless, when they do arrive, they should be announced first in Taiwan before a wider release.
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