Huawei may have slumped on the smartphone scene but the company still strives to continue to make headway on other aspects of its consumer business arm. Today, the Chinese giant took the wraps off three new smart TV series – X, V, and S series. The models all come with leading technology, cinema-level audio, and video output, and several other features.
The Huawei Smart Screen V series is the flagship series and is available in four different screen sizes – 55-inch, 65-inch, 75-inch, and 85-inch models. The TV retains the design of last year’s V-series smart TVs including a front pop-up camera, a narrow bezel on three sides giving users an immersive viewing experience. 
The Huawei Smart Screen V-series adopts a metal frame manufactured using aluminum alloy with a brushed metal finish, giving it an elegant look. It also uses a 0.3mm ultra-thin high-gloss stainless steel sheet to combine the soundbar and speaker into one design. The screen and the speakers are integrated together with a single black color, making all surrounding features look as if they have disappeared when the screen is turned on.
The peak brightness of the 65-inch, 75-inch, and 85-inch models is 1000nit while the 55-inch model has a peak brightness of 750nit. The 85-inch version also uses a direct-lit matrix partition backlight (168 partitions) system to achieve more flexible backlight partition control. The Brightness Control Pro technology further improves the contrast of the picture by adjusting the real-time divisional brightness of each frame of the picture and achieves deeper dark parts and higher peak brightness.
Further, the Huawei Smart Screen V-series 2021 has a high refresh rate of 120Hz. It also comes with Huawei’s fast and smooth technology which improves videos with low frame rate and boosts them in order to prevent stuttering and allow a smooth and comfortable viewing experience.
The V-series also arrives as the world’s first new smart screen product with HDR Vivid certification. Each frame in the movie has its own metadata (including key information such as brightness and color). HDR Vivid optimizes the brightness, contrast, and color of each frame through different metadata. This restores the original intention of HDR content creators and provides users with a better visual experience.
In terms of performance, the V-series is equipped with Honghu 818 smart chip, made up of a dual-core Cortex A53 and dual-core Cortex-A73 architecture and clocked at 1.5GHz. The pop-up camera is a 24MP ultra-wide-angle AI camera that supports a 1080P high-definition video chat. With the intelligent portrait tracking algorithm, the camera can recognize the portrait intelligently without moving, so that the character display is always in the middle of the screen. When using the smart screen to watch videos or do other things, you can use the watch and chat function to chat while watching a movie.
Sound quality is also a major selling point of the new generation of Huawei’s smart screens. It adopts an ultra-thin subwoofer with high power, long-stroke, low distortion, thinner thickness, and lower low-frequency dive. Audio modes include Auto, Devialet, Standard, Cinema, Music, News, Custom.
Among them, the Devialet mode is the product of a joint tuning by Huawei and Devialet. The mode focuses on the two main scenes of music and movie. It deploys the Devalet-style sound effects. It also supports a vertical 3D surround sound field, and sends left and right surround sound to the full-range speakers on the top of the smart screen bringing a better 3D surround effect.
Huawei Smart Screen V-series runs on HarmonyOS and features newly developed entertainment scene functions. Huawei’s smart screen touch remote control has a built-in NFC tag. With this feature, video and audio contents on a mobile phone can be quickly projected to the smart screen without having to connect via WiFi.
In terms of price, the 55-inch version will retail for 5499 yuan (~$839), the 65-inch version carries a price tag of 7999 yuan (~$1221). The 75-inch Huawei Smart Screen V-series 2021 model is priced at 13999 yuan (~$2,136), and finally, the 85-inch version goes for 21999 yuan (~$3,358). The smart TV models can be pre-ordered on Vmall.
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