A new report has revealed that Chinese smartphone brands like Xiaomi and Oppo have seen impressive growth in Western Europe in the first quarter of this year, while Huawei sees a slump in performance.
According to a recent tweet from Canalys, smartphone manufacturers from China have seen strong performance in the region in Q1 2021. The tweet even shared an image that showcased the market shares of various vendors as well as their year on year growth. Looking at this image, it is clear that Samsung leads the market with a sizeable 43 percent market share, followed by Apple that had a 24 percent market share. Xiaomi, Oppo, and Huawei rounded up the list.
While Xiaomi and Oppo have a relatively lower market share, with 15 percent and 4 percent respectively, than Samsung and Apple, both brands saw explosive growth in the region. Samsung and Apple saw a 49 percent and 28 percent growth respectively, while Xiaomi saw a notable 89 percent growth and Oppo saw a whopping 193 percent growth. Huawei arrived last in the list with a mere 3 percent market share but its lower market share was due to its massive decline of 80 percent in the region while the other brands saw a positive performance.
Huawei’s decline is likely due to the various US sanctions that disrupted its supply chain and severely crippled its smartphone operations globally. This, in turn, led to its rivals like Oppo to try and fill in the vacuum left by Huawei. Meanwhile, Apple noted a strong quarter thanks to its larger iPhone 12 devices, as per Canalys.
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