Huawei sells a wide variety of consumer products. The company is known for its laptops and tablets, apart from smartphones. These two product categories come with ‘Mate’ branding. According to new trademark filings by the Chinese telecom giant, it could soon introduce notebooks and tablets with new branding.
Right now, Huawei laptops are known as HUAWEI MateBook. Similarly, the company’s tablets are called MatePad and MediaPad. However, for smartphones, the firm uses two more brandings, namely nova and P, in addition to Mate.
Now, as per ITHome, Huawei has filed two trademarks for the terms ‘NovaBook’ and ‘NovaPad’. This suggests that the company may launch laptops and tablets with nova branding in the future.
But unfortunately, we cannot tell how soon we will see new products with these brandings. That’s because the firm had already filed a trademark called ‘HUAWEI NovaBuds’ back in late 2019. However, even after over a year, there’s still not a single product with this branding.
Huawei has been using nova branding only for smartphones ever since it was introduced. On the other hand, the Mate branding is used for multiple product categories.
If the nova series of phones can co-exist with other lineups, we don’t see any problem with Huawei launching NovaBooks and NovaPads with a different set of features than the MateBooks and MatePads.
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