Xiaomi has just shared that it has lead the smartphone market in 12 different countries across the globe. Now, the company has also arrived No 1 in terms of after sales services in India.
The Chinese tech giant just shared a report from Red Quanta, a leading consumer intelligence firm, which found that owning a Mi device in India has an ‘assurance of a smooth after sales experience for customers.’ The study from Red Quanta was conducted over a large group of people that were from tier 1 and tier 2 markets in India, amounting to over 8000 participants. This study was related to brands’ commitment to customers and regarding after sales services to measure customer satisfaction.
Muralikrishnan B, COO, Mi India stated that “At Mi India, gaining and strengthening the Trust & Satisfaction of our users is paramount. We realise that the Quality of our devices and our robust After sales service practises go a long way in reinforcing trust in the brand. We have an expansive After Sales service network covering over 600+ districts in the country and have always pushed the boundaries in terms of delivering services.”
The study was tested with multiple parameters in place, including ‘infrastructure and ambience at service facility, COVID-19 safety parameters, smoothness of service initiation, staff interaction, turnaround time for service completion and quality of issue resolution.’ The report found that Xiaomi users have the highest customer satsifaction of 85 percent in the premium smartphone category. This was followed by OnePlus, Apple, and Samsung. Meanwhile, the brand also lead the charts for non premium categories as well with a 51 percent customer satisfaction.
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