The global smartphone market has seen an impressive growth of 37 percent year on year in the first quarter of this year. This had the market bring in over 100 billion US Dollars in terms of revenue.
According to a StrategyAnalytics report, the market brought in a high figure with Apple leading the industry. Earlier, we had reported on the iPhone 12 series accounted for the highest sales number and revenue in the entire market. Linda Sui, Senior Director, at Strategy Analytics stated that “Apple and Samsung remain clear front runners in revenue terms but competition among the chasing pack is intense. Vivo surpassed Huawei and nudged up to the third place this quarter, for the first time ever.”
Similarly, Senior Analyst Yiwen Wu also added that “The global smartphone market is remarkable with 25% of revenue coming from super premium devices with wholesale prices above $900. Apple and Samsung dominate these hugely profitable segments. Vivo has seen success and is ranked first in the $400 to $499 wholesale band, while Oppo led in the US$191 to $299 range in Q1 2021. Transsion maintained the leadership in entry tier (US$36 to $99) this quarter.”
While Samsung and Apple dominated the market, Chinese smartphone brands like Xiaomi, Oppo, Vivo, and others also fought over market share. The overall revenue during this period also reached a new record high for this quarter.
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