A few days ago, Apple launched the Beats Studio Buds true wireless earphones, which are very different in terms of design and features when compared to the brand’s Beats Powerbeats Pro launched in 2019.
Now a report from Ming-Chi Kuo, an analyst at Tianfeng International says that the newly released Beats Studio Buds are powered by MediaTek’s TWS chip manufactured using the 22nm process instead of the Apple H1 chip made on 16nm process.
It is believed that the reason behind using MediaTek chipset and not the company’s own semiconductor product is better compatibility with Android devices as the US-based tech giant is now focusing on Android users as well to increase its market share in the true wireless earphones category.
Another reason for the tech giant to use MediaTek chipset could be shortened development timelines, more flexible and competitive strategies, reduced costs, and differentiation from the AirPods series.
Given that Apple is now using MediaTek’s chipset in its TWS offerings, the Taiwanese company will now be able to push the product to other companies as well, helping MediaTek boost its sales in the TWS chips segment.
Further, the report talks about the market share of wearables. It adds that although Apple remains the market leader in this category, its market share is declining. Due to lower-than-expected demand for AirPods in Q2 2021, the forecast of shipments was revised down to approximately 70-75 million units instead of around 85 million units.
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