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The Galaxy S20 series is known for poor sales. As a result, Samsung not only released the Galaxy S21 series a month earlier but also priced it cheaper. Despite that, the latest Galaxy S series models sales figure is said to be even lower than that of its predecessors.

samsung galaxy s21 vs s21 ultra featured
Samsung Galaxy S21 and Galaxy S21 Ultra

According to a report by Kiwoom Securities (via Business Post), Samsung only managed to sell 13.5 million units of the Galaxy S21 series during its first six months in the market. The report states that the sales decreased by 20% and a whopping 47% when compared with the Galaxy S20 series and the Galaxy S10 series respectively.

The Samsung Galaxy S21 series models are said to be the worst-performing Galaxy S series smartphones in the initial six months post-release. In fact, as per data, the sales of the Galaxy S lineup have been decreasing gradually every year.

Looks like people have lost interest in the iconic Galaxy S series. Unfortunately, that’s not the only bad news for Samsung. Chinese tech giant Xiaomi overtook the South Korean tech giant to become the largest smartphone brand in Europe for the first time in Q2 2021. For those unaware, Xiaomi is also the world’s second-largest smartphone brand at the moment.

Since there will not be a Galaxy Note this year, Samsung will continue promoting the Galaxy S21 series in the second half of the year to boost sales. However, the company will be focussing more on the Galaxy Z series of foldable smartphones.

To overcome this issue, Samsung is expected to use an AMD GPU-equipped Exynos chipset in the next year’s Galaxy S22 series. This SoC is said to be more powerful than the Qualcomm Snapdragon 895. The company anticipates that this differentiating factor will improve dwindling sales of the Galaxy S series.

 

 

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