On one hand, realme is the world’s fastest-growing smartphone brand ever. On the other, POCO continues to be India’s fastest-growing smartphone brand in yet another quarter. The brand announced its achievement on social media.
According to the official Twitter account of POCO India, the brand registered a whopping 865% growth in the second quarter of 2021. This data comes from research firm IDC.
Back in May, POCO India announced similar attainment. At that time, IDC data showed a 300% YoY growth. This time around the brand does not mention whether the 865% growth it achieved is either YoY or QoQ. Either way, it still continues to be the fastest-growing smartphone brand in India.
Xiaomi spun off POCO into an independent brand at the beginning of 2020. Since then, the brand has released limited products in India, unlike Redmi. None of the POCO smartphones compete with each other. Even their pricing doesn’t overlap with one another.
With a streamlined portfolio ranging from entry-level POCO C3 to upper mid-range POCO F3 GT, POCO offers a smartphone at every popular price segment in India. This could be one of the many reasons for the brand’s success in the country, in addition to its fan following and other factors.
What are your thoughts on POCO’s journey in India so far? Do you think the brand should enter more categories like realme? Do let us know in the comment section below.
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