Honor, which started off as a sub-brand of Huawei, has now become an independent brand after the technology giant sold it to Zhixin New Information Technology Co. Ltd in November last year.

The company has been focusing on increasing its footprint in the offline market and in line with that, Honor is now set to open around 300 new Honor Experience Stores in China in the first week of October, i.e. between 1st October and 7th October.

Honor Store

At these new stores, customers will be able to experience the Honor Magic3 series flagship smartphone as well as the new multi-camera fusion computing photography technology that was launched a few days ago. However, this will be limited to select premium stores in Suzhou, Chengdu, Shanghai, and Changsha.

After becoming independent, the company launched its own online store in January this year, named Honor Mall for selling smartphones, tablets, smart displays, notebooks, earphones, and smartwatches, among others.

The company is also focusing on offline stores as well and is in the process of establishing thousands of new brick-and-mortar stores across the world. As of August 2021, Honor’s Experience Stores have increased by 68 percent compared to stores the company had at the beginning of this year.

Last month, George Zhao, CEO of Honor, revealed that the offline sales for the company accounted for more than 70 percent of its overall sale. This is interesting as Honor mostly positions its devices in the mid-range segment and under Huawei, it was the leading company for online sales in China.

Honor has now returned to the top three list of smartphone manufacturers in its home country China, with a market share of 14.6 percent. Not just China, Honor has also resumed business operations in about 50 countries around the world and is now focusing on recovering the lost market share.

RELATED: 

RELATED ARTICLESMORE FROM AUTHOR