Intel CEO Pat Gelsinger, who was appointed earlier this year, is betting big on a “software-first” approach to help the company rise above the competition. He suggests that software will play a much more significant role in the future of the company as he gears up to compete against a very fast-emerging AMD.
In an interview, Gelsinger admitted that Intel wasn’t in its best shape when he took over as CEO in February, thanks to tough competition from evergreen rival AMD that has seen significant growth in the past couple of years. This is combined with the delay in its delivery of 7nm chips and Nvidia’s progress in the GPU-powered AI growth engine.
But the determined CEO feels that this will be changing soon through the focus on new advancements in manufacturing and architecture over the next few years, paired with Intel’s revamped integrated device manufacturing strategy, IDM 2.0 (via: TechRadar, CRN).
The only setback in Intel’s ambitious plans could be the global silicon shortage that has impacted almost all of the tech industry alike.
However, it appears that Intel will be able to capitalize on the silicon crunch to aggressively push its IDM 2.0 strategy. This should help cushion against any setbacks due to the delay in the production of its upcoming Xeon Scalable Sapphire Rapids processors.
The strategy, along with the said software-first approach should give Intel the future-proofing that it desperately needs.
“We have to deliver the software capabilities, and then we have to empower it, accelerate it, make it more secure with hardware underneath it. And to me, this is the big bit flip that I need to drive at Intel,” shared Gelsinger.
He added saying that if there’s anything he learned from his 11-year tenure at VMWare, it is that “delivering silicon that isn’t supported by software is a bug.”
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