It has become a regular occurrence for brands to jump on trends on social media. At the moment, the trend on Twitter is the red flag emoji which has people and brands tweeting opinions along with the red flag emoji. Qualcomm has joined in on the fun and for its own take, it disses manufacturers making their own chipsets instead of using its Snapdragon processors.
The tweet which was posted by the official Snapdragon account says manufacturers making their own smartphone SoC instead of using Snapdragon is a red flag.
"We've decided to make our own smartphone SoC instead of using Snapdragon" 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
— Snapdragon (@Snapdragon) October 13, 2021
A number of mobile phone manufacturers are developing their own processors to use in their phones. The latest to do so is Google whose upcoming Pixel 6 and Pixel 6 Pro smartphones will feature the Tensor processor, its first mobile phone chipset. In a way, one can say the Snapdragon tweet is targeted at Google.
Qualcomm is one of the biggest semiconductor companies in the world and its chipsets powers billions of smartphones and tablets. With manufacturers switching to their own processor, it means Qualcomm is losing clients and that is bad for business. However, the advantages of an in-house chip are big.
With its own processors, manufacturers can tune their devices to work better or for improved hardware + software harmony. There is also the advantage of being able to support devices powered by the chip for much longer. It has been reported that the upcoming Pixel 6 series will receive 4 years of software upgrades and 5 years of security patches. This means its last major software upgrade will be Android 16 which should be released in 2025.
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